Digital and Advanced Analytics | Life Sciences – McKinsey

Digital and Advanced Analytics | Life Sciences – McKinsey

DNA transformation: Our approach to conducting enterprise-wide digital and analytics transformations through small-scale, impactful end-to-end journeys. We have developed a comprehensive playbook with step-by-step guides to support clients through multiyear transformations.

QuantumBlack: A McKinsey company that specializes in advanced analytics and big data to improve clients’ organizational performance and growth. Teams of data engineers, data scientists, and designers combine their expertise of integrating diverse and granular data with the latest tools, like artificial intelligence. From there, they develop explanatory algorithms to find performance drivers and predictive and optimization algorithms to capture value. This approach brings deep insights across areas, such as predicting age of onset of chronic diseases, accelerating R&D, and increasing sales through optimized commercial and marketing activities. Learn more

Digital Labs: Our multidisciplinary team of product and data engineers, experience designers, agile coaches, and more that help clients solve problems of uncertainty, such as shifting customer preferences, disruptive competitors, new technology, and talent decisions. They do this by creating products, experiences, and businesses with cutting-edge digital tools and user-centric design thinking. Learn more

CARE (Center for Analytics and Real-World Evidence): A specialized team that conducts advanced analytics with diverse sources of data to determine high-potential physicians and accounts for targeting, identify under-diagnosed and under-treated patients, quantify benefits of different treatments and procedures, and facilitate the use of empirical evidence for targeted evaluations of treatment outcomes.

Rep Planner: A cloud-based sales analytics and planning platform that calculates growth potential by account, conducts granular account segmentation, optimizes salesforce coverage, and translates insights into field-ready plans.

Source: https://www.mckinsey.com/industries/life-sciences/how-we-help-clients/medtech/digital-and-advanced-analytics